Yeah! There is a lot of jargon being thrown around – PSD, AI, brand identity, pantone – BLAAAAGH! Let’s break it down!
PSD fancy acronym for Photoshop Document – a file format used by a graphic designer
AI fancy acronym for Illustrator Document – a file format used by a graphic designer
PNG an image file format with high resolution and a transparent background
brand font the style/design of writing that is used for your branding – a brand should stick to a maximum of three fonts
brand identity guideline a visual guide that includes all your brand items, and rules of your brand – supplied by a graphic designer
brand pantone colours The code which tells designers what your brand colours are – so that they are always shown correctly
Word doc come on now…
JPG an image file format with high resolution suitable for web | online use
For the full list of Design elements needed to get you set up please click on the button below.
DESIGN ELEMENTS LISTFor more, here is an awesome and concise list of jargon meanings https://blog.hubspot.com/marketing/social-media-terms