A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer. It is a series of steps designed to guide visitors toward a buying decision. The steps are composed of marketing assets that do the work of selling, like landing pages and email.
Your salesfunnel structure will depend on your business reputation and obviously what youare trying to achieve. A start-up company trying to attract new clients willhave a different sales funnel to a one that is enticing repeat purchases.
What changes aregular sales funnel to a Super sales funnel is one that does more than justdirect potential clients to a sale. A Social Media Super Funnel creates data bases, workswith Pixels for Social advertising and is seamless to its visitors.
One of thegreatest and least utilised magic of a sales funnel is the potential to build adata base. All along the length of the funnel system are opportunities toreceive and retain the contact details of interested individuals, which you canstore and create into future clients. So although, as the shape of the funnelsuggests, not all visitors who ‘bite’ will end up becoming paying customers;you sure can capture the more hesitant visitors’ details and convert them at alater stage. Don’t waste this golden opportunity. Or you’ll just end up payingagain for marketing to attract the same individuals.
The Facebookpixel is code that you place on your website. It collects data from visitors to your website that helps you track conversions from Facebook ads,optimize ads, build targeted audiences for future ads, and remarket to peoplewho have already taken some kind of action on your website. So sendingindividuals to an awesome landing page that captures their details ANDactivates the Pixel is a no brainer.
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You want toensure that every step of the funnel is seamless and user friendly for yourvisitors. The most effective funnels are the ones you don’t even realize you’rein! And keep it uncomplicated. The least amount of information you ask willencourage more people to follow through to the end and ultimately a sale. Keep it transparent and informative. The old saying ‘Hell is not Knowing’ applieshere. Retain interest clients by keeping the channels of communication open and friendly.
So, apply these simple insights and tactics to your regular funnel to make it a SUPERfunnel that works for you in a multitude of ways. Design it till it works like a well-oiled super machine that rolls and moves seamlessly and continuously!