Should we use Hashtags for Facebook? Isn’t it a Twitter and Instagram thing? And if we use it on Facebook, do we use it in the same way as we would for the other two?
Hashtags turn topics and phrases into clickable links that help people find posts about topics they’re interested in.
This awesome tool began its life with Twitter and exploded in Instagram but has migrated to all forms of Social Media. That said, you wouldn’t use them on all platforms in the same way? There are a few rules to keep in mind when making them work for you.
How to get # to work for and not against you on Facebook.
- A hashtag must be written as a single word, without any spaces.
- You can include numbers in a hashtag, but punctuation and special characters (like $ and %) won’t work.
- Capital letters help you to read a phrase better. #SocialMediaIsMyLife is much easier to read than #socialmediaismylife but Hashtags are not case sensitive so if you have one word or a short phrase lower case will work.
- Don’t put your #hashtag in the middle of the #sentence. That makes #reading the sentence #annoying. See? Instead, write out your whole post. At the bottom of the post, add the hashtags.
- Use 1 or 2 # in your posts. Too many Hashtags lowers engagement. Basically, too many hashtags are bad for business!
- Use relevant keywords to your business, the audience you are trying to target and your post content. And if you are a local business, use the name of your city too.
Use www.hashtagify.me to find other trending hashtags related to your specific tag. Helps to position your message.
Hashtags are GREAT at making your posts more searchable on Facebook and for social monitoring. If you have a hashtag specific to your brand or event, you can quickly check what others are saying when they use the hashtag. This could help you measure positive, neutral, and/or negative sentiment.
Now you know how to; go forth and Hashtag away, friends. Make that little # work for you!